It will only luxury affiliate a minute and will give you access to all our registered user content and our Econsultancy Pulse newsletter. Think affiliate marketing doesn’t work for luxury brands?
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family. Affiliate marketing has truly come of age. This is not just about voucher codes, cashback and last-click for advertisers, this is part of a holistic approach to digital advertising that promises real and sustained ROI for high-end brands. Partnerships with high volume and niche sites that can deliver the kind of primed-to-buy, long tailed traffic available nowhere else.
Are you at risk of losing control of your message? For years affiliate networks and technology companies used the size and scale of the channel as a key selling point, promising brands access to tens of thousands of affiliates. Given that they worked on tracking fees based upon revenue generated by activity, who can blame them? However, this wasn’t what luxury or designer retailers, already nervous about losing control of their brand’s messages, wanted to hear. Only now, with dedicated, digital agencies selling these solutions as part of a wider media strategy, are brands being given the whole picture. When properly managed, affiliate marketing allows brands to deliver relevant messages to highly-targeted customer segments.