Affiliation is a positive, sometimes intimate, personal relationship. Affiliation can include «concern over establishing, maintaining, example of affiliation restoring a positive affective relationship with another person or persons». There are many situations in which people feel a need for affiliation.
For example, in a business setting, when creating a new product there can be many different ideas on how to market the product. A recently hired employee might feel a need for affiliation to have their idea heard because they feel this is the best course of action. If that person’s idea is a success then that individual will feel a sense of achievement. In one study, completed by Shawn O’Connor and Lorne Rosenblood, beepers were distributed to the students. The students were then asked to record, when their beepers went off, whether or not they wanted to be alone or if they wanted to be with others at that particular moment. Depending on the specific circumstances, an individual’s level of need for affiliation can become increased or decreased. Yacov Rofe suggested that the need for affiliation depended on whether being with others would be useful for the situation or not.
When the presence of other people was seen as being helpful in relieving an individual from some of the negative aspects of the stressor, an individual’s desire to affiliate increases. Emotional Comparison and Self-Esteem as Determinants of Affiliation. Anxiety and the Experimental Arousal of Affiliation Need». European Journal of Social Psychology, 9, 97-99. Affiliation motivation in everyday experience: A theoretical comparison.
Journal of Personality and Social Psychology, 70, 513-522. Stress and affiliation: A utility theory. Parker or Stone, but that could very well change if they see this loving tribute to their work. Words We Get Wrong: How Many of These Can You Say?