Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees different types of affiliate marketing programs programs today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.
Just as the popularity of these programs has shifted into greater heights, so has the people’s outlook about it changed. No longer is these programs considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues. So the question now is what type of affiliate marketing will work best for you?
Are all affiliate marketing programs the same? Or do these programs that work better than the others? There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads.