Affiliate marketing is the only channel that reaches and influences consumers worldwide, at every part of their purchase journey, both on and offline. Where do you fit cookie affiliate the picture?
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Please forward this error screen to host. Frequently Asked Questions I’ve seen a lot of differing opinions on the 90 day Amazon cookie over the past couple of years, and what’s worse, I’ve also seen a lot of different information. This isn’t surprising, considering that the Amazon Operating Agreement isn’t particularly conclusive about exactly how the cookie works. It also doesn’t cover every possible scenario for using this cookie either, which leads to more information. For today’s post, I’ve imagined several different scenarios, and based on what I could find in section 7 of the operating agreement, and additionally, based on what I could get out of the Amazon reps in live chat, I’ve posted my conclusions below. Generally speaking, the 90-day cookie IS better than the 24-hour cookie, but it’s not as black and white as that, and you should decide whether or not to use it based on your own site’s situation. Let’s step back a bit, for those of you who didn’t know, and talk about the 24 hour cookie and the 90 day extension of it.
Standard 24-hour Cookie The standard Amazon affiliate link gives you 24 hours for a customer to make a purchase, in order for you to earn a commission. 24 hour window, you’ll earn a commission on those items. It’s a universal cookie, meaning that even if the customer clicks through your link to view a baby stroller, but ends up buying a new kitchen set, some dumbbells, and a ribbon for their dog, you’ll get paid for all of those items. So without the universal cookie, my commissions would be a lot lower. Little-known fact: As soon as the customer places an order, your cookie is wiped. Even if they come back 1 hour later and order more things, you won’t get paid.