Jump to navigation Jump to search This article is about the Allstate insurance company. The Allstate Corporation is one of the largest insurance providers in allstate affiliate United States and one of the largest that is publicly held.
The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co. In 1925, Sears held a national contest to decide the name of a new brand of car tires. After over two million name submissions, «Allstate» was chosen. The trademark was adopted the next year. The tires’ success in the catalog and retail stores prompted Sears Chairman General Robert E.
Wood to praise the Allstate tire’s contribution to Sears’ retail store success. The idea for Allstate Insurance Company came during a bridge game on a commuter train in 1930, when insurance broker Carl L. Odell proposed to Wood, his neighbor, the idea of selling auto insurance by direct mail. The idea appealed to Wood, and he passed the proposal to the Sears board of directors, which approved it.
Allstate Insurance Company, named after Sears’ tire brand, went into business on April 17, 1931, offering auto insurance by direct mail and through the Sears catalog. Rosenwald was Allstate’s first board chairman, and Odell was named vice president and secretary. In 1933, at the Century of Progress World’s Fair in Chicago, Allstate’s Richard E. Roskam sold insurance at a booth in the Sears pavilion. In 1934, Allstate opened its first permanent sales office in a Chicago Sears store. In 1941, only about a quarter of US drivers had auto liability insurance.
This led to the state of New York passing a law which established the financial responsibility of drivers for damage or injuries resulting from auto mishaps. That law inspired legislation in other states, and by the mid-1950s nearly every state had some sort of financial responsibility law on its books. In 1949 the Allstate Headquarters Building was completed at 3245 W. The building is noted for its early post-war mid-rise construction. This location was vacated when the company relocated in the post-war years. The company’s «You’re in Good Hands with Allstate» slogan was created in 1950 by Allstate’s general sales manager Davis W.