Running an ecommerce store can be a profitable and fulfilling online business venture, but you must be willing to invest a considerable amount of time and money to get started. If you’ve been on the fence about taking the leap, there’s an attractive alternative that could be just the ticket: creating an affiliate store. I like to define affiliate marketing as a partnership between a publisher who produces content and a retailer who has an affiliate program hosted by an affiliate tracking platform. Upon approval to the affiliate program, the publisher can log in to the retailer’s affiliate platform and affiliate shopping unique product tracking links, commonly known as affiliate links.
There are over 31 ways to experiment and profit with affiliate links, such as placing them within written content, using them to create product listings, mentioning them verbally on podcasts or embedding them into banner advertisements. Any time a visitor clicks on one of those affiliate links and makes a purchase at the retailer’s site, the publisher is entitled to a commission from the retailer for helping them generate a sale. The tracking behind affiliate links is handled automatically by the retailer’s affiliate platform. Any time a visitor clicks a link, a tracking cookie is stored on the visitor’s web browser that informs the retailer which publisher sent the visitor to their site. I’ve seen windows as long as 365 days and as short as 1 hour.