Affiliate shopify an ecommerce store can be a profitable and fulfilling online business venture, but you must be willing to invest a considerable amount of time and money to get started. If you’ve been on the fence about taking the leap, there’s an attractive alternative that could be just the ticket: creating an affiliate store.
I like to define affiliate marketing as a partnership between a publisher who produces content and a retailer who has an affiliate program hosted by an affiliate tracking platform. Upon approval to the affiliate program, the publisher can log in to the retailer’s affiliate platform and get unique product tracking links, commonly known as affiliate links. There are over 31 ways to experiment and profit with affiliate links, such as placing them within written content, using them to create product listings, mentioning them verbally on podcasts or embedding them into banner advertisements. Any time a visitor clicks on one of those affiliate links and makes a purchase at the retailer’s site, the publisher is entitled to a commission from the retailer for helping them generate a sale. The tracking behind affiliate links is handled automatically by the retailer’s affiliate platform. Any time a visitor clicks a link, a tracking cookie is stored on the visitor’s web browser that informs the retailer which publisher sent the visitor to their site. I’ve seen windows as long as 365 days and as short as 1 hour.
That means the publisher only gets paid if the visitor makes the purchase within that time period, although that window can be reset if the same visitor clicks the affiliate link again. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit. In the case of an affiliate store, the publisher’s content is product listings in a store that looks just like a real ecommerce store. Instead of listing your own products for sale, you list other retailer’s products and redirect visitors to their sites using your affiliate links. When visitors complete their purchase, the retailer pays you a commission and handles product fulfillment directly with that visitor.
Brand Recognition: By curating affiliate products from well-known brands in your store, you’ll increase trust and have a better chance of turning visitors into buyers. More Offerings: If you have an existing ecommerce store, adding affiliate products into the mix will allow you to increase product offerings and revenue without the investment of expanding your product line. Disjointed Experience: If you curate products from more than one merchant on your site, you’ll have to send visitors to multiple sites when they try to check out with different products. The disjointed experience may leave them frustrated and severely hurt your conversion rate. No Guarantees: On the flip side, if your affiliate store doesn’t diversify the number of brands it promotes, your income could take a drastic hit if your main merchant removes you due to Affiliate Nexus Tax law or chooses to close down their affiliate program. Product Upkeep: Even with all the tools out there, there’s still manual work required to keep your product links, descriptions and images accurate and up to date.