As with any industry, trends in affiliate marketing are constantly in flux. Are you considering upping your affiliate game in 2019? Strong reviews and affiliate marketing trends sites are still king.
Anytime someone searches for reviews or testimonials, they’re just inches away from a purchase — all they need is that little push over the edge to get there and pull out that wallet. As such, creating strong reviews — as well as entire review sites — will continue to be a big trend in affiliate marketing, 2019 and beyond. Ecommerce retailers are getting in on the game. Ecommerce merchants are continuing to show interest in affiliate marketing, especially as part of their lead generation efforts. Many are even launching their own affiliate programs through networks like Linkshare and Shareasale, broadening the opportunities for existing affiliate marketers even more. Proper affiliate recruitment is more important than ever. With more and more marketers starting up affiliate efforts, recruiting the right resources is more important than it’s ever been.
Using a smaller number of niche web publishers, mobile affiliates and highly qualified, targeted websites will prove to be more effective than a wide net of general and haphazard ones — especially as affiliate marketing continues to expand. The use of affiliate agencies is on the rise. Affiliate marketing takes a special skill set to see long-term financial success, and many online merchants just don’t have the resources or team to do it properly in-house. This has led to a growing number of agencies specializing in affiliate marketing — a trend that will likely continue throughout 2019. Leveraging Facebook ads and remarketing tools. Affiliate marketers are increasingly using Facebook ads in their efforts, likely due to their super detailed targeting opportunities, as well as their abilities to help with remarketing campaigns.
Many are even branching out into Facebook’s Messenger tool to broaden their efforts. Amazon also doesn’t allow advertisement of its affiliate links, so steer clear of using Facebook ads for those products as well. Focusing on images and video content. Affiliate marketing is no longer just about the written word. Marketers are getting more creative about their messaging, using Images, videos, demos, courses, slideshows and even live content to promote their links and products. Branching out creatively allows for a wider net of potential affiliates and promotional opportunities. Voice search is on the rise, thanks to phone assistants like Siri, as well as the increasing adoption of smart devices like Google Home and Amazon Alexa.