Lewis is a retired corporate executive, entrepreneur, and investment advisor in Texas. There are 43 references cited in this article, which can be found at the bottom of the page. Affiliate marketing is one way to make money online for those who want to derive an income from their web use. An affiliate marketer promotes specific products or websites in exchange for a cut of the profits or commissions from the web traffic she generates. In other words, the products or services are provided by others, while you provide a sales or marketing outlet. There are two primary business models that prospective affiliate marketers choose between. The first is a resource site, and the second is a review site.
Which model you choose will depend on your familiarity with the products or services you advertise. The advantage of review sites is that they require less frequent updates. Marketers simply have to make minor tweaks to their websites to ensure that search engines continue to list the website in their search results. If you already have a website or blog, you can use that platform to begin earning additional income as an affiliate marketer. If you do not yet have a website or blog, you will need to create one.
Consider joining up with an affiliated marketing company. One easy way to enter the field of affiliate marketing is to join a company that specializes in online marketing. Some websites allow you to engage in pay-per-click affiliate marketing without running your own website or blog. Direct links through outside merchant websites allow you to create and make money off of ads without having to post them to your own website. Most affiliate marketers choose a niche, or area of specialization.
Before you begin marketing products or services, you’ll need to find an area you can easily work within to advertise. Your niche doesn’t necessarily need to be an area you’re already an expert in. The initial startup work can be very intensive, so it’s important to choose a niche in which you won’t mind working for prolonged periods. This can help set you up for success as you get your new career off the ground. Once you’ve chosen a niche in which to work, you’re ready to start finding products and services to promote on your platform. PPC models pay considerably less than other marketing models, but the advantage is that they require less active work of the marketer. The marketer’s pay is determined by how much web traffic is directed to the target site.
Affiliates will help grow your business and help you tap into web traffic. There are many ways to meet and engage with affiliates, but the best way to access desirable affiliates is by building a reputation for yourself. You can do this by developing a popular blog or otherwise earning a large online following, or by becoming a published author of a book or article. Drive traffic to your affiliate program.
Once you’ve built a popular platform and secured affiliates to work with, you’ll need to drive traffic to your affiliate program. There are a number of ways to accomplish this, but one of the easiest and most successful methods involves writing a blog post or web article and using your email newsletter to invite your subscribers to join the affiliate program of your choosing. Study and learn from other affiliates. A quick and easy way to gain experience and familiarity as an affiliate marketer is by joining an online community or forum. These online resources are free to join and can offer invaluable advice to marketers at all experience levels. Affiliate marketing takes a lot of work and patience before any real money is made.