Without it, you will also have no way of telling if a program has a high chance of succeeding. You can use KPIs in two ways: to determine a program’s profitability for marketers and to optimize affiliate marketing kpis program for managers.
For marketers, they need to focus on certain KPIs that indicate profitability. These KPIs are year-over-year growth, percentage of new affiliates and the likes. Some people think that KPIs like conversion rate is important. But that is not the case. You’ll find out more about this below.