This case study is based on a product I’ve recommended for a long time that’s also become one of my biggest drivers of affiliate income. It’s a great example of an affiliate resource I promote to my audience that affiliate marketing kit benefit and serve them over the long term and hopefully I earn a healthy affiliate income at the same time. And I’ve done so in a very specific way: by D-O-I-N-G.
My first one, back in 2010, was AWeber. 2,000 a month at one point. Eventually, though, I needed an email service that was easier to use with more advanced features. We met for coffee in downtown San Diego a couple weeks later.
After catching up about personal stuff, the conversation turned to business. Nathan asked me a lot of questions about my needs, experiences, and desires as a blogger, podcaster, and digital marketer. I didn’t think much of his offer for a little while. But over time, I started growing more and more frustrated with Infusionsoft. I wasn’t surprised to hear that they were experiencing constant growth month after month.
New features were being added on a regular basis, and after a couple of side conversations with other users, I was happy to hear extremely positive reviews. That’s when I asked Nathan to demo the current software for me over Skype—and I was blown away. I loved the intuitive user interface, along with the tool’s segmentation and automation capabilities. Let’s learn all about it now! Digging Into the D-O-I-N-G Approach to Affiliate Marketing Let’s start at the beginning, with the first part, D, which stands for demo.
D: Demo the product Affiliate marketing is technically easy to do. All you have to do is get your affiliate link and start sharing it with your audience. It’s easy to stop there and think you’ve done enough. But if you’ve been with us since the beginning of this series, you know that a crucial practice in affiliate marketing is to take products that are not your own and treat them as if they were your own. If you were selling your own product, you’d show people what they were going to get before they got it, right? But most people who do affiliate marketing just share a link and a couple of sentences and call it good.
Instead, as we talked about previously in Chapter 1, you need to show the product in action. That’s where the demo comes in. People are more likely to buy when they know what they’re getting and exactly how it will help them. Here’s a demo to help you get started and use this powerful email marketing tool. Youtube or Google, my demo is typically one of the top results.
It’s been viewed nearly 30,000 times as of July 2018, and it’s driven a ton of traffic both back to my website and through the affiliate link mentioned in the video description. When you’re thinking about creating your own demos, you want to show not just the features and benefits of the tool, but also make it fun and show your personality. You want to create a thoughtful demo that shows you care about creating informative content while also keeping your audience engaged and excited to try the tool. You don’t want to bombard your audience with these CTAs, though, and if you’ve provided enough valuable, engaging content in the demo, you shouldn’t have to include more than one or two CTAs.