Affiliate marketing icon

Affiliate marketing icon

Menu IconA vertical stack of three evenly spaced horizontal lines. Many people associate affiliate marketing with the selling of diet pills, teeth whiteners, and other controversial products. Although this darker side to performance-based marketing still exists, affiliate programs have moved to the mainstream, with major retailers affiliate marketing icon publishers now using them to drive sales of all sorts of products, from electronics to apparel.

Mainstream media publishers are helping legitimize affiliate marketing. In an effort to balance editorial integrity and revenue needs, publishers are taking a more native approach to affiliate marketing by embedding product links within organic content. Overall, publishers still generate the bulk of their revenue from advertising, but affiliate marketing is growing faster, per our sources. The investment that media companies are putting behind e-commerce drivers is good news for retailers, because publishers play an important role in the purchase funnel. Affiliate marketing now drives as many e-commerce orders in the US as email.

US e-commerce orders, according to marketing firm Custora. This makes affiliate marketing one of the four largest sources of e-commerce orders, outperforming social commerce and display advertising. Even consumers who already have demonstrated purchase intent commonly visit multiple nonretail websites before completing a purchase on an e-commerce website or in a store. Maps out the entire affiliate marketing ecosystem.

Lists the types of metrics a retailer rewards affiliates for. Examines the impact of affiliate marketing on e-commerce growth. Projects growth opportunities in performance-based marketing. Interested in getting the full report?