Affiliate advertisers — Advertisers can take advantage of other CPA-oriented Google tools like Product Listing Ads and remarketing to drive valuable online sales and conversions. Google doesn’t want to be associated with problematic messages or false advertising showing up on their SERPs. Furthermore, Google doesn’t want to compromise on its revenues from paid advertising affiliate marketing google ads allowing their hard earned visitors to access irrelevant ads that are often posted by rogue affiliates.
A landing page is basically a page that your visitors will see once they click on the search result advert. As an affiliate, you should find credible landing page builders online. These landing page creation tools will help you build quick landing pages for your various affiliate offers or products. It is important to ensure that you optimize the landing page for your chosen keywords. Also ensure that it contains valuable information that is easy to comprehend. Most affiliates make the mistake of building squeeze pages with unsubstantiated facts or claims in order to attract visitors. That is why, as an affiliate, you should steer clear of promoting offers or products that seem just too good to be true.
In fact, if your landing pages provide value, Google won’t have any problem with your ads. Whether you want to generate a lead or a conversion, use different landing pages for particular keywords. Try to strike a balance between providing value to Google and your visitors. Google wants to portray itself as a source of truth when it comes to delivering credible search results. In essence, Google doesn’t like affiliates because some affiliate marketers have a tendency of tweaking ad copy or messages to attract customers. This is regardless of whether the information is true or not. In fact, Google believes that a direct advertiser will be more responsible in creating credible ads.