This article now covers the issues affiliate marketing gdpr affiliate marketers as a result of the new GDPR regulations going into affect on May 25th, 2018. It is updated regularly to provide marketers with the most current summary of the laws as the relate to their internet marketing and advertising businesses. If you’re new to affiliate marketing or have never taken a serious look into the legality of the practice, I highly recommend you read this before promoting anything else.
Like it or not, federal laws and merchant contracts regulate affiliate behaviors, and you could face serious legal consequences if you violate these rules. Follow these best practices to ensure your affiliate marketing efforts remain within the guidelines of the law. The last thing you want is to earn a bunch of money just to lose it in an ugly class action lawsuit! The GDPR is a legal framework that governs the use of personal data across all EU markets. I am after all just a guy with a laptop, doing his best to interpret the law for my own businesses and help you in the process.
While the regulations are intended to apply to companies worldwide, they don’t necessarily apply to affiliate marketers that don’t intentionally target EU consumers with their websites, content, products, and currency pricing. We Must Obtain Clear Consent The GDPR requires that consumers consent to allow companies to collect, store, and use personal data for any form of direct marketing. To deliver personalized commercial messages to people via phone, email, social media, instant messages, VoIP, or other technologies, we must have received direct authorization from a consumer. Email rules are more lax and companies can send relevant messages to customers who provide email addresses at the time of purchase. Don’t contact people who haven’t given you explicit consent. If at any time someone wishes to stop receiving direct marketing, they need to be able to easily remove themselves and we need to be able to easily remove all of their data permanently. Choose the merchants you affiliate yourself with wisely.