Affiliate advertisers — Advertisers can take advantage of other CPA-oriented Google tools like Product Listing Ads and remarketing to drive valuable online sales and conversions. August 2016: When Google changed the way display URLs and destination URLs worked in 2015, they told me the URL redirection method shown in this article was no longer permitted. However, they have just informed me that this was incorrect, and this method CAN still be used! That is the key to success in PPC Affiliate Marketing — being adwords for affiliates to scale up campaigns that work and to identify and kill campaigns that don’t, so you maximise your profits and don’t waste money on Ads or Keywords that don’t convert.
Tracking conversions that happen off your site For most affiliates, the sale or event that earns commission, occurs on somebody else’s site. Typically you will funnel your visitors from your advert, to a landing page on your own web site, and then onto the merchant’s website which is where the actual conversion occurs. If you are direct linking, ie. This is something that I struggled with for years in my own affiliate campaigns. If I had been able to do this, I would have been able to improve my profitably hugely, but I couldn’t find a way. It was the Holy Grail and I couldn’t find it. In fairness to me, I don’t think it was possible when I was trying to do it a few years ago, but it is now and it’s surprisingly easy when you know how to do it.
How does affiliate conversion tracking work? Most affiliate programs or networks allow you one or more custom fields in their tracking systems that you can use in whatever way you want. This field might be called something like Sub Id or Custom Id. You can pass a variable in your links that is inserted into this field, and this variable will be shown in the Merchant or Network’s reporting.