Adwords and affiliate

Adwords and affiliate

Affiliate advertisers — Advertisers can take advantage of other CPA-adwords and affiliate Google tools like Product Listing Ads and remarketing to drive valuable online sales and conversions. Google doesn’t want to be associated with problematic messages or false advertising showing up on their SERPs.

Furthermore, Google doesn’t want to compromise on its revenues from paid advertising by allowing their hard earned visitors to access irrelevant ads that are often posted by rogue affiliates. A landing page is basically a page that your visitors will see once they click on the search result advert. As an affiliate, you should find credible landing page builders online. These landing page creation tools will help you build quick landing pages for your various affiliate offers or products. It is important to ensure that you optimize the landing page for your chosen keywords. Also ensure that it contains valuable information that is easy to comprehend. Most affiliates make the mistake of building squeeze pages with unsubstantiated facts or claims in order to attract visitors.

That is why, as an affiliate, you should steer clear of promoting offers or products that seem just too good to be true. In fact, if your landing pages provide value, Google won’t have any problem with your ads. Whether you want to generate a lead or a conversion, use different landing pages for particular keywords. Try to strike a balance between providing value to Google and your visitors. Google wants to portray itself as a source of truth when it comes to delivering credible search results.

In essence, Google doesn’t like affiliates because some affiliate marketers have a tendency of tweaking ad copy or messages to attract customers. This is regardless of whether the information is true or not. In fact, Google believes that a direct advertiser will be more responsible in creating credible ads. Can you use Google Adwords for an affiliate link?

With Taboola your content appears on top websites worldwide. Taboola promotes your website on top sites driving high-quality traffic and engagement with native ads. The feedback you provide will help us show you more relevant content in the future. Yes you can but there are quite a few things you should know before going down this road. They want ads on their network to reflect accurately and truthfully the product being advertised. Then, you have potentially the possibility to have several advertisers bidding on the the same keyword and for the same product.

Google might be seen as unfair toward the direct advertiser who will see the bids raise. They obviously can’t achieve this goal if they let scammers, false advertising and problematic messages showing up on the top of the SERP. Same goes for the paid ads. You are an affiliate of x, y, z brand, but if your website provides value to the user, which can then be leveraged to advertise x, y, z, then google doesn’t care. Obviously you do not need to build the next kayak to start bidding on adwords, but you need to build something valuable so that you don’t follow the long list of affiliates who’ve invested countless of hours and money to enjoy a couple of months of traffic, to then find themselves flagged and banned.

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